With continued high costs of acquisition and a slower flow of leads over the last year in the solar industry, we know that even small increases in close ratios can make a big difference to our partners. Most solar installers close two sales for every ten consultations. Closing just one more can move the needle quite a bit! One tip we’ve seen work again and again to improve close rates is mastering the sale of our five year loan.
We know every solar sale is different, and our new credit application process offers flexibility and support for a variety of situations. With our platform we can help you create a seamless in-home process from application to approval to loan closing and beyond.
Sungage knows that the solar sale can be a complex process. From qualifying leads, to collecting utility bills, to getting a signature on the dotted line – a salesperson will want to keep things as simple as possible and maximize savings for their customer.
However, an aging roof can introduce headaches and hurdles into a solar purchase. A new roof will increase the sticker price, but it’s deepest impact may be an emotional one as homeowners feel nervous about adding complexity into an already difficult purchasing decision. To overcome this challenge, solar installers and salespeople should be prepared to offer solutions that help the homeowner feel at ease.
Here are the keys to ensuring a successful solar and roofing project:
The growing demand for batteries is the latest trend in the home energy revolution. New battery technology is empowering utilities, businesses, and homeowners to store all the clean energy being produced by solar systems. To meet this demand, solar installers should familiarize themselves with the value proposition of batteries for homeowners and how to make the investment affordable.
The Solar Massachusetts Renewable Target (SMART) program is coming soon to Massachusetts. To learn more about this new program and how eligible homeowners can take advantage of this monthly incentive, take a look at our infographic below.
The residential solar loan industry has had it pretty good. Since the first solar loan products were introduced approximately six years ago, market interest rates have been at historic lows. This has enabled most solar finance companies to consistently provide extremely affordable interest rates on loans for homeowners seeking to go solar.
When the economy strengthens, the Federal Reserve raises interest rates to prevent inflation. Since the end of 2015 the Federal Reserve has made modest increases to the Fed Funds rate, a key benchmark. However, in the last 6 months alone, as concern about inflation has grown, the Fed raised rates multiple times and it now stands at 1.75%, the highest level since 2008. Two to four more increases are predicted for 2018.
At Sungage Financial, we provide more than just a loan. We’re here to help you shine. Here are some of the ways our team has gone the extra mile in the last year to make your life easier and help you succeed: