Pop quiz: what is the most cost-effective way to acquire new solar customers?
If you said referrals, you’re right!
Anyone who has sold solar before knows this intuitively. It is easier and cheaper to build a sales pipeline through customers who are delighted by their experience going solar and spread the word to friends and family. And the data backs it up: according to Greentech Media, customer acquisition costs typically run at $3000 or more; referrals drop that cost to $500 or less.
Have you ever wondered how your solar financing partners source funds for their loans? Or maybe you’re asking yourself why you should even care? The way your finance partners source their funds can have a direct impact on their ability to provide a trusted and reliable financing service. For example, do you trust that your solar loan partner will expedite your installation and that you’ll always get paid…quickly? Because financing plays such an integral role in the solar sales process, the model used by solar financiers can directly impact the customer experience and, most importantly, the success of your solar business.